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About Raadi
At Raadi India, we celebrate the rich and diverse world of Indian ethnic wear. Whether it’s the authentic Chikankari from Lucknow, the luxurious Banarasi sarees from Banaras, Bandhani from Gujarat or the vibrant Phulkari from Punjab, we bring these region-specific treasures straight from the local markets to your wardrobe.
We’ve partnered with trusted retailers rooted in the heart of these cities, people who have been living and breathing these traditions for years. Our platform lets you experience the charm and authenticity of shopping in India’s bustling bazaars, without having to navigate the chaos or travel across the country.
Our mission is built on convenience, variety, and access:
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Convenience, so you can shop timeless pieces from the comfort of your home.
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Variety, by curating celebrated styles from every corner of India.
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Access, by connecting you directly to the source of these cultural gems.
With Raadi, you don’t just wear ethnicwear, you carry a piece of India’s heritage with you, wherever you are.
Our Goal is to...
Provide convenience, variety, and ease of access to ethnic wear from all over India, celebrating cultural heritage while supporting local retailers of the country.
Authenticity
Direct from the markets of India
Raadi directly connects consumers to local retailers across India, ensuring authenticity and originality. We believe in empowering local businesses and preserving traditional craftsmanship.
Quality Assurance
At Raadi, we prioritize quality. Our stringent quality control measures ensure that each product meets the highest standards of durability.
Variety
Raadi offers a wide variety of ethnic wear from across India, bringing you the finest collections from different regions. Each state has its own specialty in ethnic clothing, often available only through local retailers in that area. With Raadi, you can now access these authentic regional styles and shop from local retailers across India, all from the comfort of your home, no matter where you are.