The Story of Raadi

“The craft stays rooted. The way you wear it can evolve.”

Chapter I · The Textile Heritage

About Raadi

India is home to countless textiles, crafts and techniques, each rooted in a place, a community and generations of knowledge.

Raadi was created to bring these textiles closer to you, while keeping their origins at the heart of everything we do.

We work with weavers, artisans and makers across India to source authentic regional textiles directly from the people and places that have preserved them for generations. From Banarasi weaves from Banaras to Bandhani and Gota Patti from Gujarat and Rajasthan, we want every piece to have a clear connection to where it comes from.

We started with sarees and traditional Indian wear, with a simple belief: you shouldn't have to travel across India to discover the textiles India is known for.

But Raadi is not about keeping these textiles confined to traditional silhouettes.

As we grow, we are taking the fabrics you have loved — Bandhani, Ajrakh, Banarasi and more — and reimagining them into contemporary silhouettes that fit into the way you dress today.

The craft stays rooted. The way you wear it can evolve.

Our Foundational Distinction

What makes Raadi different?

❖

Rooted in the Region

We look beyond broad craft labels to understand where a textile comes from and the people who make it.

❖

Authenticity First

We work closely with weavers, artisans and local makers to source genuine regional textiles and traditional techniques.

❖

From Traditional to Contemporary

We take textiles rooted in centuries of Indian craft and explore them through new silhouettes, details and ways of dressing.

❖

India, One Region at a Time

There is no single definition of Indian craft. Every region has its own textiles, techniques and stories. We are building Raadi by discovering them one region at a time.

❖

Why Raadi?

“Because Indian textiles deserve to be worn, not just preserved.”

Because a Banarasi should still feel like Banarasi. A Bandhani should still have its roots in the traditions that created it. And these textiles should have a place in the wardrobes of women today — beyond weddings and occasions.

Raadi brings India’s regional textiles to you, authentically sourced, thoughtfully designed and made for the way you want to dress today.

Chapter II · Personal Narrative

❖ Founder's Voice

Why I Started Raadi

I’ve always been a saree girl.

A saree has been close to my heart for as long as I can remember. I love the way it looks, the way it feels, but more than that, I love everything that comes with it: the textiles, the techniques, the regions they come from, and the generations of people who have kept them alive.

As India becomes more and more westernised, I’ve always felt strongly that we should stay connected to our culture and our roots. Not because we shouldn’t evolve. But because evolving doesn’t have to mean leaving our culture behind.

In fact, I’ve found myself doing this in my own life long before I started Raadi.

“For my graduation, I chose Banarasi fabric for my outfit. But instead of wearing it as a saree or a traditional outfit, I had it made into a jumpsuit. I loved the idea that something so deeply rooted in Indian textile tradition could become something completely different, something modern, something that felt like me, while still carrying where it came from.”

That is the idea I wanted to take forward with Raadi.

I started with sarees because they have always been closest to my heart. But as I began exploring more of India's crafts and textiles, I realised I didn't want Raadi to stop there. I wanted to discover more of India. More textiles. More crafts. More people behind them. And I wanted to explore what happens when we take these textiles that have been part of India for generations and look at them differently.

So today, we are taking textiles and crafts that you already know and love — Bandhani, Ajrakh, Banarasi and more — and exploring them through different silhouettes, designs and ways of wearing them.

Because Indian craft doesn't have to belong only to traditional clothing. And celebrating our culture doesn't have to look a certain way.

For me, Raadi is about holding on to where we come from, while finding new ways to take it forward.

That is the kind of Indian fashion I want to create: one that respects its roots, but isn't afraid to evolve.

— Raadi Founder TEXTILE HERITAGE Atelier

Chapter III · Looking Ahead

Our Vision

“Our vision for Raadi has remained the same since day one: To uplift Indian textiles and craft in every form, through every silhouette, and on every platform.”

India is home to an incredible number of textiles, crafts and techniques, many of which are deeply rooted in particular regions and communities. There is so much more to discover, and we want Raadi to be a platform that helps bring these crafts into the world.

But we don't want to simply showcase Indian textiles. We want to explore what they can become.

Our silhouettes may change. Our designs may evolve. The way we present Raadi may look different years from now. But the foundation will always remain the same: Indian craft at the centre of everything we create.

Our long-term vision is to build Raadi into a name people associate with a new way of looking at Indian textiles. We want to create designs that make you pause and think, “I’ve never seen this Indian textile used like this before.”

And eventually, when someone sees something distinctive, unexpected and beautifully designed using Indian craft, we want Raadi to be the name that comes to mind. Not just a brand that sells Indian textiles, but a brand that constantly reimagines what can be created from them.

From India, to the world.

Explore The Collection →